Lately I’ve been looking at social media and strategy to help me promote my blog. Lots of sites and bloggers recommend posting daily, so I decided to follow that advice as a bit of an experiment to see what I could learn from it.
My aim was to post every day for a month to see what happens, but I’ve been posting daily for 13 days and already the pros and cons are clear. In those two weeks I learnt so much about blogging and why I don’t think posting daily works, unless you are a celebrity gossip blog! In fact, I think posting every day could be more damaging than helpful.
Here are the top seven things I learnt when I was posting every day:
- It’s exhausting trying to create and post quality content every day. Especially when you have a job, go to the gym and have a life! Posting every day was a good challenge in idea creation, writing discipline and strategy, but it actually took a lot of the fun out of blogging.
- There isn’t enough time to promote your hard work. By posting every day, the last post is replaced and after a few days you’ll reduce the amount of attention each post receives. No-one spends as much time reading older content compared to new posts. There has to be a balance, otherwise you undermine and de-value your own writing.
- Less endorsements. When blogs get follows and posts get comments and likes, it shows that other people like and endorse it. Other people’s recognition and endorsement of a blog add legitimacy to it through their approval. It shows that it is worth a read and may be of use to you. Without any endorsements obtaining followers, subscribers, likes and comments becomes much harder.
- Less interaction and engagement. If the blog post is replaced daily it doesn’t allow much time for your blog to pick up any traction and for people to engage with it. Once a blog post is replaced it effectively becomes old news before you’ve even had the chance to promote it properly.
- Subscribers stop reading. If someone’s invested in your blog and subscribed to it then they get your post directly to their inbox. If you are like me, I don’t always read all my emails right away and if I have several from one person I may only read the latest. This is the same for the blog posts that sit in your subscribers inbox. Everyone is short on time. If you are posting every day and your reader hasn’t been monitoring their emails, they could skip a few blogs and just read the latest as they now deem that the most relevant and important. You don’t want to work against yourself!
- Subscribers unsubscribe. Sending posts out too frequently can be seen as off-putting and people will unsubscribe. The harsh reality is that this is more likely for bloggers who are just starting out or who don’t have the following of someone like Zoella! She’s become a powerful influencer with people actively seeking her posts out – but even famous bloggers can hit over-kill too. People are bombarded by information from multiple sources every day already. Followers will appreciate you striking a good balance when it comes to the frequency of your posts. Space your posts out so they have impact and are valuable.
- Blog posts can lose value. I spent a lot of time making sure my posts over the two weeks where I blogged everyday were valuable and interesting. This was unbelievably time consuming and I had to put a lot of thought in to the strategy and what I was going to write about each day. It would be very easy to write posts that have little or no value as the pressure to create content every day intensifies.
By blogging every day I learnt first hand the impact of over-posting. It also gave me some insight in to what I should be doing instead…
- Have a strategy – plan your blog posts carefully.
- Add value – make your post useful and interesting. What does it offer the reader?
- Promotion – use your social media channels, tweet people who might be interested, share your blog in groups on Facebook that it could be of use to. Use your network and invest some time in to sharing your posts properly.
The experience has been really valuable, I’m going to try out some other blogging suggestions and techniques to see what works, what doesn’t and why. I hope you find these insights and tips useful and can use them to make informed decisions about your own blog.