Answer the Public is a tool that allows you to see the most popular search terms associated with a keyword. Put simply, it shows what people are searching for on Google. Consumer insight at this level is extremely valuable to a lot of professions, especially public relations.
This tool takes the keyword, finds what everyone has been searching for on Google with it and then creates a visual representation and list of all the associated queries. The results can also be viewed as a list and filtered by questions, prepositions and alphabetically.
It’s a useful way to conduct research to help shape and create campaigns. Results can show what’s trending in regards to your key word and how best to place ideas, valuable consumer insight. It can also show gaps in knowledge which could also be revealing and helpful to a project. Brainstorming sessions in the office will certainly get a boost as the results often help to be a conversation generator for the topic. SEO will also benefit from the most popular terminology used in association with a certain word or topic.
Why not give it a try the next time you are creating a campaign or need valuable insight in to what people are looking for around a topic?