I can’t believe it has been two weeks since I got my results. I now have a Masters (with Merit!) in Public Relations. I am still in shock but it’s finally beginning to process and I am bursting with pride. Holding down a full time job and a degree though definitely took its toll and it was time for a break. Beautiful Barcelona has so much to offer. If you like architecture, art and epic amounts of sea food then it’s the place for you. Although don’t forget your walking shoes, we covered over 40 miles in four days! However, I am now back and ready to start my hunt for employment.
Many of you will be in the same place, whether you have just graduated, are looking for your next stepping stone or a new career altogether. It can be pretty daunting. There are so many places to look that knowing where to start is half the battle. It’s been a while since I had to properly look and as always things have evolved. But, the old faithful’s are still there.
- The Linked In job section has vastly improved making it easier to actually use the network of connections you have built up and apply for jobs directly. You also see a lot by being part of relevant industry groups, monitoring the main news wall and setting up bespoke job searches. Fantastic.
- The world of recruiters has expanded, specialised and now contact you via Linked In. Being actively sought out makes the job hunt that bit easier as they have already matched your skills to roles they have in mind.
- It is now much easier to be direct. Contacting the company directly in person or by phone, via their website, snail mail or social media have all become easier. For the PR’s reading this remember to be creative in your approach. It’s a creative industry! Beat the monotony and stick it to the black and white cookie cutter CV if you dare! Just look at one of my previous blogs to see the extent applicant’s are now going to, it may alter your perspective of what a CV should look like.
Asking for advice and feedback is the quickest way to improve gas it’s the most appropriate for the industry you want to go in to. So many people having been giving me advice on my CV and covering letter and all of it is different. They may not be wrong but they can conflict. Remember it’s subjective and everyone’s opinions are different.
Now I’m no expert, but I’ve done my fair share of job hunting, asking professionals, consulting CV and covering letter experts and I have also hired my own team once many moons ago. Although I may not be able to comment on some of the finer details here are six basic golden rules to get you started:
- Get expert advice from CV professionals or people in your industry. Your CV and covering letter should constantly be under review. (But remember it’s subjective- so if you’re not feeling it ask for a second opinion or a third!)
- Scrap the unsupported statements. Back everything you say up. It’s no good saying you’re a team player without some sort of example to support it. I mean you could write anything then…I’m a space cowboy with four Oscars who majored in graphic design, law and quantum physics whilst simultaneously running for Prime Minister. Err…like I said use examples of your work or experience to back up your claims. What? Where? When? How?
- How are you going to help the business? Remember, this is not really about you. This about the company and finding someone who is going to earn them lots of money or save them lots of money. Unfortunately in our crazy capitalist society it really is all about the money, money, money!
- Proof read your CV and covering letter. If the language is not your first, or your grammar isn’t the best, get it checked.
- Have a tidy digital footprint –no employer wants to see your drinking escapades, your pet cat fluffy or your pouting/gym selfies. Google yourself, what can you find? Be thorough!
- Keep it concise and relevant because their time is valuable (as is yours!). Your CV should be two A4 pages maximum. Covering letter should be a couple of paragraphs, maximum one A4 page. Adopt the American philosophy – time is money!
I’m looking for CV and covering letter advice for the PR industry. If you are in a position to give advice about the specifics of PR CV’s and covering letters and want to share your knowledge then please do. It would also be interesting to hear how other people have got their jobs, and any tips or tricks to landing that dream role. If you have any links, advice or experience then I’d love to hear from you – get in touch via the comments box below.
Good luck new job hunters!