International Women’s Day 2018 – five PR powerhouses that happen to be women

International Women’s Day 2018 – five PR powerhouses that happen to be women

International Women’s Day is the perfect opportunity to celebrate women in the PR industry.

Here’s five women who ROCK the world of public relations. I’ve picked some of my favourites to inspire, empower and motivate you on your PR journey.

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Women, inequality and public relations

Women, inequality and public relations

Inequality for women is everywhere. It makes me so angry, it always has done and always will.

Although women dominate the PR world, the top of the top is still a male stronghold.

I’ve been looking at some of the shocking statistics and stories about inequality in relation to women and women in PR.

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Creative Campaigns #8 – the Fearless Girl who took no bull

Creative Campaigns #8 – the Fearless Girl who took no bull

A bronze statue of a girl defiantly standing in front of the famous Wall Street bull was installed on International Women’s Day by State Street Global Advisors.

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Bright Lights Big City is one of Vuelio’s top 10 UK PR blogs by women

Bright Lights Big City is one of Vuelio’s top 10 UK PR blogs by women

“Congratulations, you have made our Top 10 UK PR Blogs By Women”. I did a double take when the message flashed up on my phone.

I’ve achieved fifth place on Vuelio’s top 10 UK PR blogs by women, which has been produced in conjunction with International Women’s Day 2017.

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Sarah Stimson’s 50 UK PR female blogger list – I’m on it!

Sarah Stimson’s 50 UK PR female blogger list – I’m on it!

Today I was excited to find out that I am part of a list of 50 UK bloggers submitted by Sarah Stimson to Vuelio for some number crunching fun.

In this article Sarah points out that there were no female bloggers in Vuelio’s recent ‘Top 10 UK PR blogs list’. Sarah knows that there are a lot of us out here and has submitted a list of 50 that she is aware of to Vuelio who’ve agreed to help her with some statistical analysis. You can read her blog, which includes a list of 50 female UK PR bloggers by clicking on the image below:

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There are some cracking blogs in this list and it’s well worth a trawl through for some great and diverse PR reads.

If you are a also a female UK PR blogger you can submit your details to Vuelio too by clicking on ‘How does Vuelio decide its Top 10 Blog Ranking?‘.

But first, let me take a #Selfie…is this the ultimate in Vanity PR?

But first, let me take a #Selfie…is this the ultimate in Vanity PR?

At the moment you cannot avoid it. There is even a song about it. From no make up versions to power pouts, it’s a trend you can’t seem to escape and it looks like it’s going to be around for a while.

But first, let me take a… The Chainsmokers and the infamous #selfie song!
But first, let me take a… The Chainsmokers infamous song!

Love them or hate them, you have to question what kind of culture they are fostering online? And is it restricted to gender? Tragically a man recently became a selfie recluse and tried to kill himself when he couldn’t obtain what he deemed to be the perfect picture. It’s an extreme example, but an example none the less. This sounds like it has taken the form of addiction but in the case of Eat Pray Love star, James Franco, he know’s exactly what he’s doing. An article in Marie Claire has researched that he is full aware that in the age of hyper-connectivity and online noise, attention is power. Cornelissen, author of Corporate Communciations: a guide to theory and practice, identifies a power, urgency and legitimacy model when it comes to stakeholder salience. People taking selfies can become powerful stakeholders if they gain adequate enough attention. Last night James Franco posted an almost nude and very odd selfie and removed it an hour later (Marie Claire have captured it though, take a look). What did it create? Attention, everyone’s currently talking about…James Franco. Everyone will be paying attention to his twitter account for a little while, so whatever he says is going to have an enhanced focus and a larger reach and therefore when you are trying to be heard amongst the crowd this can be a powerful tool. Large companies are starting to recognise that they could potentially be a profitable trend too. Samsung have identified that selfies are powerful and have decided to capitalise upon it releasing a selfie-specific camera. To be fair, the camera is actually very cool, with some super features, but it does lead to asking the question what or where next for the selfie?

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Space selfies already exist – what next?!

There is also the element of people who are fishing for compliments. Cancer Research UK not only identified this trend but also harnessed it as a PR campaign, which ultimately used vanity PR and converted it into direct donations, the charities main aim. It played upon women empowerment, image and personal identity. By women posting not only were they saying they were confident enough to show the world their face make up free, warts and all but they could also align themselves with being a better person, it just screamed ‘Look everyone, not only am I confident, but I’m generous!’ Through the nominations aspect, other women questioned their peers, willing them to participate, but are they really asking ‘Are you a confident and generous person too?’ No one wants to be seen as insecure or a scrooge! Ultimately it generated a lot of money for charity, which can only be a good thing, I’m just not sure I fully agree with the method, but no one can deny it was a clever PR campaign.

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‘THAT’ Oscars selfie!
Do you pout?
Do you pout?
Or do you look longingly?
Or do you look longingly?

Having not grown up in the age of the selfie I can’t help but think of the impression it may have had on me. Teen Vogue take a psychological stance and address the issue of low self esteem recommending a shift in perspective if all you are looking for are comments. The advice they give is healthy, they don’t say selfies are bad but to make sure they are fun and avoid excessive use. I think it’s important that influencers like Teen Vogue do put out positive messages like this so there is some guidance for people growing up in an ever-image obsessed world. The ‘What I see’ project discusses both sides of the selfie but within a feminist context with a dose of philosophical musings and makes for a very interesting contribution to the debate.

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Would Marilyn Monroe have taken a selfie?
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Will selfies become modern art?

Grace Dent who writes for The Independent also makes the argument that selfies are about self-branding, celebrity-alignment, social climbing and proof of happiness. The more I read the more negative it gets. Are there positive aspects to the selfie? Perhaps I don’t understand the selfie. Do we need to prove to other people that we are happy? What constitutes happiness? Do people want to see others pouting in front of the camera?

What do you think?

Share your comments below, or if you find any good articles or points of view please post them too!