“Do you want your next marketing campaign to trend globally? Do you want guaranteed media coverage? If the answer is yes, then it seems all you really have to do is annoy Piers Morgan.”
The news anchor and controversial media juggernaut has already driven two of this year’s biggest PR stunts from Greggs and Gillette and the website makes a joke at the broadcaster’s expense. It ‘informs’ other agencies on how they can capitalise on this new trend of provocation PR with a ‘Piers Morgan headline generator’.