Kim Kardashian ‘breaks the internet again’ with more vanity PR…

Kim Kardashian ‘breaks the internet again’ with more vanity PR…

Kim Kardashian‘s latest mission to gain some media attention was a ‘naked selfie’ posted on Instagram on 7 March and within a day it had over 1 million likes. One hell of a powerful (and nothing left to the imagination) selfie.

Sorry to further the Kardashian noise even more, but if you did manage to miss it or couldn’t be bothered to seek it out, it’s below.

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Kim Kardashian has built a career out of vanity public relations. She has no traditional tangible skill, talent or trade, she is literally promoting interest in her. Her life, her looks, her family and her loves.

I wrote in a previous blog ‘People taking selfies can become powerful stakeholders if they gain adequate enough attention.’ However, I’d like to add to this theory and say that to sustain power, the person must continue to draw attention to themselves to keep themselves in the public eye or find other mechanisms to support attention being put in their direction.

Kim Kardashian has done exactly that, her fame now sustains itself through several other mediums, her social media accounts, broadcast, print and her family to name but a few.

She brought herself in to the public eye so much that she landed herself a reality TV show, she married one of world’s most famous rappers and perpetuates herself further with vanity PR, such as the naked selfie above. As Kim shows on a daily basis the humble selfie can be a very powerful tool in PR!

So this made me decide to re-post my blog about the selfie revolution and vanity public relations called ‘But first, let me take a selfie’ featured below.

But first, let me take a… The Chainsmokers and the infamous #selfie song!
But first, let me take a… The Chainsmokers infamous song!

Love them or hate them, you have to question what kind of culture they are fostering online? And is it restricted to gender? Tragically a man recently became a selfie recluse and tried to kill himself when he couldn’t obtain what he deemed to be the perfect picture. It’s an extreme example, but an example none the less. This sounds like it has taken the form of addiction but in the case of Eat Pray Love star, James Franco, he know’s exactly what he’s doing. An article in Marie Claire has researched that he is full aware that in the age of hyper-connectivity and online noise, attention is power. Cornelissen, author of Corporate Communciations: a guide to theory and practice, identifies a power, urgency and legitimacy model when it comes to stakeholder salience. People taking selfies can become powerful stakeholders if they gain adequate enough attention. Last night James Franco posted an almost nude and very odd selfie and removed it an hour later (Marie Claire have captured it though, take a look). What did it create? Attention, everyone’s currently talking about…James Franco. Everyone will be paying attention to his twitter account for a little while, so whatever he says is going to have an enhanced focus and a larger reach and therefore when you are trying to be heard amongst the crowd this can be a powerful tool. Large companies are starting to recognise that they could potentially be a profitable trend too. Samsung have identified that selfies are powerful and have decided to capitalise upon it releasing a selfie-specific camera. To be fair, the camera is actually very cool, with some super features, but it does lead to asking the question what or where next for the selfie?

Screen Shot 2014-05-02 at 19.32.00
Space selfies already exist – what next?!

There is also the element of people who are fishing for compliments. Cancer Research UK not only identified this trend but also harnessed it as a PR campaign, which ultimately used vanity PR and converted it into direct donations, the charities main aim. It played upon women empowerment, image and personal identity. By women posting not only were they saying they were confident enough to show the world their face make up free, warts and all but they could also align themselves with being a better person, it just screamed ‘Look everyone, not only am I confident, but I’m generous!’ Through the nominations aspect, other women questioned their peers, willing them to participate, but are they really asking ‘Are you a confident and generous person too?’ No one wants to be seen as insecure or a scrooge! Ultimately it generated a lot of money for charity, which can only be a good thing, I’m just not sure I fully agree with the method, but no one can deny it was a clever PR campaign.

Screen Shot 2014-05-02 at 19.34.55
‘THAT’ Oscars selfie!
Do you pout?
Do you pout?
Or do you look longingly?
Or do you look longingly?

Having not grown up in the age of the selfie I can’t help but think of the impression it may have had on me. Teen Vogue take a psychological stance and address the issue of low self esteem recommending a shift in perspective if all you are looking for are comments. The advice they give is healthy, they don’t say selfies are bad but to make sure they are fun and avoid excessive use. I think it’s important that influencers like Teen Vogue do put out positive messages like this so there is some guidance for people growing up in an ever-image obsessed world. The ‘What I see’ project discusses both sides of the selfie but within a feminist context with a dose of philosophical musings and makes for a very interesting contribution to the debate.

Screen Shot 2014-05-02 at 19.31.17
Would Marilyn Monroe have taken a selfie?
Screen Shot 2014-05-02 at 19.31.46
Will selfies become modern art?

Grace Dent who writes for The Independent also makes the argument that selfies are about self-branding, celebrity-alignment, social climbing and proof of happiness. The more I read the more negative it gets. Are there positive aspects to the selfie? Perhaps I don’t understand the selfie. Do we need to prove to other people that we are happy? What constitutes happiness? Do people want to see others pouting in front of the camera?

What do you think?

Share your comments below, or if you find any good articles or points of view please post them too!

The Independent – The beginning of the end…

The Independent – The beginning of the end…

…or as The Independent calls it ‘the end of an era’.

The 13th of February hailed ‘the new wave’ of digital only journalism. It was announced in an article online that The Independent will no longer have a print edition from the 20th March.

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Read the article.

The digital revolution has changed the face of public relations and it continues to evolve with new online inventions and trends. The creative industry has seen traditional journalism downscale and roles within newspapers change, diminish and come under enormous pressure.

With The Independents move to digital, others will follow.  Could this be the end of newspapers as we know it?

I want to think that it isn’t the end for newspapers. Look at the resurgence in traditional printed books after the wave of e-readers hit the market. The threat was real. Multiple books held in a conveniently compact tablet readily available wherever you go. It makes sense on so many levels.

For a long time it looked like the Kindle had killed off the print press in one swift digital punch.

However, a few years down the line, the market is saturated and there are people like me who still prefer to put the screen down and get involved in a real book. It’s a pleasant feeling to go fully offline and not succumb to the continuous draw of online content. I like books, I like the way they feel, the way they smell and the fact they don’t run out of battery! And, don’t even start me on the damage caused by screens to your eyes. I now wear glasses part-time. Anyway, as always, I digress. Book popularity has started to increase and it looks for now that the book stores have weathered the digital storm.

I hope that newspapers may have this same experience of a resurgence, but I think this may have to be tied in with some kind of content revolution.

Perhaps the best I can hope for is that by only being online the concept of the traditional journalist will endure? Hopefully online newspapers will have the resources to keep more journalists employed and the skills alive.

The cynic in me thinks that newspapers going online only will dilute the news market even further, the few remaining journalists will get lazy and the press release will be used as ‘cover-ready-copy’ without being stat checked or formed in to a real story. This sort of practice can already been seen, so it wouldn’t really be that much of a jump.

Unfortunately I think this is the next big change for newspapers and in a few years the next generation won’t have a clue what a newspaper is. They will laugh that we read things on paper and fetched the news daily from a shop. They will think us ridiculous as all they will know is that news is available at the touch of a button and you need not move a muscle to get it!

What makes me really sad though is the thought that in the future no one will derive joy on a Sunday from settling down with fresh coffee, breakfast and The Sunday Times and taking a long leisurely read of what’s going on in the world. Online reading just isn’t the same. I know all the same information is available online and I’m not against that existing too. But, for now, I’d like to keep things just the same with the option of both print and online.

I really do think that going solely online is the beginning of the end for newspapers. Now that The Independent has set the online precedent the others will follow.

I’d love to know what you think, please share your thoughts in the comments section!

But first, let me take a #Selfie…is this the ultimate in Vanity PR?

But first, let me take a #Selfie…is this the ultimate in Vanity PR?

At the moment you cannot avoid it. There is even a song about it. From no make up versions to power pouts, it’s a trend you can’t seem to escape and it looks like it’s going to be around for a while.

But first, let me take a… The Chainsmokers and the infamous #selfie song!
But first, let me take a… The Chainsmokers infamous song!

Love them or hate them, you have to question what kind of culture they are fostering online? And is it restricted to gender? Tragically a man recently became a selfie recluse and tried to kill himself when he couldn’t obtain what he deemed to be the perfect picture. It’s an extreme example, but an example none the less. This sounds like it has taken the form of addiction but in the case of Eat Pray Love star, James Franco, he know’s exactly what he’s doing. An article in Marie Claire has researched that he is full aware that in the age of hyper-connectivity and online noise, attention is power. Cornelissen, author of Corporate Communciations: a guide to theory and practice, identifies a power, urgency and legitimacy model when it comes to stakeholder salience. People taking selfies can become powerful stakeholders if they gain adequate enough attention. Last night James Franco posted an almost nude and very odd selfie and removed it an hour later (Marie Claire have captured it though, take a look). What did it create? Attention, everyone’s currently talking about…James Franco. Everyone will be paying attention to his twitter account for a little while, so whatever he says is going to have an enhanced focus and a larger reach and therefore when you are trying to be heard amongst the crowd this can be a powerful tool. Large companies are starting to recognise that they could potentially be a profitable trend too. Samsung have identified that selfies are powerful and have decided to capitalise upon it releasing a selfie-specific camera. To be fair, the camera is actually very cool, with some super features, but it does lead to asking the question what or where next for the selfie?

Screen Shot 2014-05-02 at 19.32.00
Space selfies already exist – what next?!

There is also the element of people who are fishing for compliments. Cancer Research UK not only identified this trend but also harnessed it as a PR campaign, which ultimately used vanity PR and converted it into direct donations, the charities main aim. It played upon women empowerment, image and personal identity. By women posting not only were they saying they were confident enough to show the world their face make up free, warts and all but they could also align themselves with being a better person, it just screamed ‘Look everyone, not only am I confident, but I’m generous!’ Through the nominations aspect, other women questioned their peers, willing them to participate, but are they really asking ‘Are you a confident and generous person too?’ No one wants to be seen as insecure or a scrooge! Ultimately it generated a lot of money for charity, which can only be a good thing, I’m just not sure I fully agree with the method, but no one can deny it was a clever PR campaign.

Screen Shot 2014-05-02 at 19.34.55
‘THAT’ Oscars selfie!
Do you pout?
Do you pout?
Or do you look longingly?
Or do you look longingly?

Having not grown up in the age of the selfie I can’t help but think of the impression it may have had on me. Teen Vogue take a psychological stance and address the issue of low self esteem recommending a shift in perspective if all you are looking for are comments. The advice they give is healthy, they don’t say selfies are bad but to make sure they are fun and avoid excessive use. I think it’s important that influencers like Teen Vogue do put out positive messages like this so there is some guidance for people growing up in an ever-image obsessed world. The ‘What I see’ project discusses both sides of the selfie but within a feminist context with a dose of philosophical musings and makes for a very interesting contribution to the debate.

Screen Shot 2014-05-02 at 19.31.17
Would Marilyn Monroe have taken a selfie?
Screen Shot 2014-05-02 at 19.31.46
Will selfies become modern art?

Grace Dent who writes for The Independent also makes the argument that selfies are about self-branding, celebrity-alignment, social climbing and proof of happiness. The more I read the more negative it gets. Are there positive aspects to the selfie? Perhaps I don’t understand the selfie. Do we need to prove to other people that we are happy? What constitutes happiness? Do people want to see others pouting in front of the camera?

What do you think?

Share your comments below, or if you find any good articles or points of view please post them too!