The battle brands face with a looming sugar tax is a growing one. This week Lucozade unveiled it’s new reformulated energy drink that has cut the sugar content by 50 per cent. The reviews so far aren’t great. Continue reading “Consumers vs campaigners – low-sugar Lucozade”
A great crisis management statement from BrewDog was released on 27 March 2017. It announced their decision to back down over the Lone Wolf trademark dispute with a family run pub in Birmingham.
Continue reading “Crisis management the BrewDog way”