The annual Meet the Professionals event at Southampton Solent is a valuable networking event for students. This year it was in the newly completed Spark building and attracted a much bigger crowd.
It is a fantastic opportunity for Southampton students studying public relations, advertising, marketing and creative subjects to see what’s available in the local area, network and pick up valuable advice.
Ah, the rise of ‘bae’. Sorry, I have to be honest, I hate it. It’s not for me, I do not care for it and I know this instantly ages me in to the ‘mum’ category of not rolling with the times because I think it sounds ridiculous. Who’s with me?
Ok, ok, I know I may not be able to stop the evolution of language and all those marvellous progressive points you are about to make. But, you may be asking what has caused me to finally write about ‘bae’?
Today I was driving home from work and it was being discussed on the Radio One. The drive-time host, Greg James, brought a revelation in to my life, ‘bae’ actually has a meaning.
Before Anyone Else
Am I the only one who did not know this? (Stop shouting yes at the top of your lungs!) If you didn’t know what it meant then do not fear. I didn’t either and I’m not part of an older generation, living under a rock or afraid of anything that is new! It is used in a similar way to babe, which is what I originally thought when the word first graced my ear drums. Babe, as a term of endearment doesn’t need shortening anyway!
If you are fond of the word and want to use it, then make sure you keep if away from anything professional. I’ve seen it used a couple of times and it goes down like a lead balloon and makes you look like a rookie, again this is applicable to any profession. It is the epitome of unprofessional, so keep it away from your work life.
My next issue with ‘bae’ is that actually this is an acronym and technically when it is written it should be in capitals…
I’m pretty sure there should be some full stop’s in-between those letters too!
Last night Madonna at the 2015 Brit Awards had a ‘wardrobe malfunction’. But rather than expose herself, which she does anyway as a regular fashion statement, she got caught in her cape. The tumble saw her tugged by the neck down a flight of stairs.
I was watching it live and noted two things. She struggled to undo the cape in the first place and after the fall I took an audible intake of breath, but then I quickly realised that the crowd at the O2 did not have the same reaction. No one made a peep. Silence reigned. Which made me wonder if everyone had just witnessed what I had? Was that real? Thank god for the rewind button.
Visibly shaken, she powered through her big finale. A true professional.
Today, the day after rumours have been flying left, right and centre that this was in fact a PR stunt.
Will we ever know if this is true? Probably not.
But it raises a really good question…
In PR, how far is too far?
There can be a lot of grey areas in PR. For me, risking someones health in any way is most definitely a step too far. I’m sure most people would agree with me.
Would the material girl, Queen of pop, risk falling from a height to establish headlines? Surely not?
No doubt it has secured her virtually every post-Brit headline, lit up social media and set tongues wagging round the office water coolers of the western world.
‘Someones getting fired’ and ‘Where there’s a blame, there’s a claim’ have certainly done the rounds today.
It also drew attention to the cape’s designer, Armani, with the sketch going out in every news article as well as being used by Madonna herself (well her PR team) on Instagram…
Does the reward outweigh the risk?
When Red Bull sponsored a man jumping from the edge of space and broadcast it live they were taking the biggest risk in their brand history, in fact in any brands history. If anything had gone wrong it would have destroyed Red Bulls reputation. But the risk paid off and secured their notoriety.
If this was a PR stunt, then it is similar to Red Bull. Someone’s life was risked for PR. It only works if if is successful. Otherwise the reputation of the brand, service or person is damaged beyond belief.
Everyone today is commenting on Madonna’s professionalism. That will be her legacy from last night. It’s also done an excellent job in introducing her to a whole new generation of music fans.
So it’s clear to see why it was called in to question that this was a ‘PR stunt’. But like I said…we’ll never know!