You could have knocked me down with a feather when I had a response from THE Alfie Deyes@pointlessblog on my Instagram post about his latest interview with Blogosphere magazine. Never in a million years did I think he would comment. (I’m not oblivious that it could be one of his social media team responding but, shh, stop ruining it for me, ok?!)
When I was reading the Blogosphere article a thought struck me. What happens once you’re at the top of the PR influencer industry? How do you continue to grow, stay relevant and what direction should you take?
I took a while to answer Alfie’s Instagram reply asking what I thought about the article, it was Christmas after all! Here are my thoughts on what direction Alfie could take next.
Last week I volunteered to help out with the nation’s biggest sports day down my local rowing club. It was a fantastic day with an impressive turn out of people wanting to try the sport. However, you may ask, what has this got to do with public relations?
I think it’s pretty special when a person with such incredible sporting talent can change, advance and improve a sport in multiple ways. He impacted the build of players, the game itself and the communications surrounding rugby. Public relations for rugby changed as communication between stakeholders evolved and improved. The changes to the way rugby organisations and players handled PR, marketing and advertising made the game accessible to a much wider audience. By being more accessible Jonah became an icon and an inspiration to players of all ages.
Jonah’s support of the rugby world didn’t stop despite his health conditions or when he retired from the international rugby circuit. Recently he toured the UK promoting the 2015 World Cup, performing the traditional Haka.
Jonah Lomu, you are going to be missed but forever remembered as one of the greats, perhaps even the greatest. By engaging all your stakeholders you engaged the world through sport and you built a legacy that will last forever.