Don’t be part of the bae’ing mobs!

Don’t be part of the bae’ing mobs!

Ah, the rise of ‘bae’. Sorry, I have to be honest, I hate it. It’s not for me, I do not care for it and I know this instantly ages me in to the ‘mum’ category of not rolling with the times because I think it sounds ridiculous. Who’s with me?

Ok, ok, I know I may not be able to stop the evolution of language and all those marvellous progressive points you are about to make. But, you may be asking what has caused me to finally write about ‘bae’?

Today I was driving home from work and it was being discussed on the Radio One. The drive-time host, Greg James, brought a revelation in to my life, ‘bae’ actually has a meaning.

Before Anyone Else

Am I the only one who did not know this? (Stop shouting yes at the top of your lungs!) If you didn’t know what it meant then do not fear. I didn’t either and I’m not part of an older generation, living under a rock or afraid of anything that is new! It is used in a similar way to babe, which is what I originally thought when the word first graced my ear drums. Babe, as a term of endearment doesn’t need shortening anyway!

Urban Dictionary has some hilarious definitions for ‘bae’…

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If you are fond of the word and want to use it, then make sure you keep if away from anything professional. I’ve seen it used a couple of times and it goes down like a lead balloon and makes you look like a rookie, again this is applicable to any profession. It is the epitome of unprofessional, so keep it away from your work life.

My next issue with ‘bae’ is that actually this is an acronym and technically when it is written it should be in capitals…

BAE 

I’m pretty sure there should be some full stop’s in-between those letters too!

It turns out that loads of words like this are actually acronyms, some that are well known in our culture and others that are not. I found a fantastic list of 25 frequently used acronyms on a website called Mental Floss, read the article here.

So whether you love it or hate it, at least you know what it means now!

Grammar is important, don’t let it be a cat ass trophy!

Grammar is important, don’t let it be a cat ass trophy!

Grammar is important. But, you already know this. You already know that a grammar mistake can damage a reputation, a book, an advert, a press release and misconstrue meaning and cause all-round mischief if you get it wrong.

The problem is that it is too easy to do especially if you have a long day at work, a deadline or an incomplete knowledge of the rules. I’ve been caught out by every single one of these!

Grammar shit

The best piece of advice I could give would be to get a couple of books (for those times the internet fails you!) and take them to wherever your office may be. Google your grammar query but also make sure to double check it with relevant literature to avoid American based spelling and grammar mistakes (Yes, ‘to Google’ is a verb now!).

If you’ve done all of that you could always ask someone to proof read it, preferably someone with excellent grammar. Then there are the times when you just need to put space between you and what you have written. If you have the time,  put what you have written away and come back either a few hours or a full day later. It’s funny how giving yourself a bit of space away can allow you to look at something with fresh eyes again.

For those of you writing in a PR agency, somewhere with multiple clients or an organisation, make sure you look at the client’s own particular style or house style.

Grammar Police

Communication is dependent on delivery. Grammar and language are entwined. Grammar is essential to convey your message in the way you intend it to prevent it from being misinterpreted at the other end. It doesn’t matter what industry you are in, grammar is important in every role you take.

Good Grammar

(P.S. I may have got some grammar incorrect in this, no one is perfect! We can only try our best. If you do get grammar wrong, try not to beat yourself up, learn from it and move on.)