You could have knocked me down with a feather when I had a response from THE Alfie Deyes @pointlessblog on my Instagram post about his latest interview with Blogosphere magazine. Never in a million years did I think he would comment. (I’m not oblivious that it could be one of his social media team responding but, shh, stop ruining it for me, ok?!)
When I was reading the Blogosphere article a thought struck me. What happens once you’re at the top of the PR influencer industry? How do you continue to grow, stay relevant and what direction should you take?
I took a while to answer Alfie’s Instagram reply asking what I thought about the article, it was Christmas after all! Here are my thoughts on what direction Alfie could take next.
Continue reading “Oh my Deyes! What next for Alfie, one of the top UK influencers?”
Unilever announced a new policy which aims to reduce fraud and increase transparency to improve integrity within influencer marketing.
Continue reading “Unilever pledges to stop advertising with influencers that buy followers”
The second person to be interviewed for The #StartingOut Series is award winning blogger, vlogger and influencer Brogan who runs Brogan Tate
Here she shares her top tips for PR professionals and bloggers #StartingOut in the industry.
Continue reading “The #StartingOut Series – Vlogger Brogan Tate”
It’s throwback Thursday and this is my tenth creative campaign post, to celebrate I’ve got a great PR campaign for you from last year.
In October 2016, Beats by Dre released an advert for it’s bluetooth headphones
Continue reading “Creative Campaigns #10 – “Got no strings” Beats by Dre”
Recently I was invited to give a talk to PR Masters students at Southampton Solent University about the importance of blogging and to take part in an active discussion about working in an agency versus working in-house. Continue reading “My blogging journey and why blogging is important if you’re starting out in PR”