Looking for a new camera? Well then this post might help! Jessops has returned to UK high streets. I caught up with Joe in the new Southampton store recently to get some camera recommendations for bloggers, vloggers and travellers for a range of different activities. Continue reading “Blogger and traveller camera recommendations from Jessops”
It’s really important to know how Facebook appears to viewers. Most platforms, like Twitter and Instagram, keep their main profile the same but, what Facebook shows you can be very different to what it shows other users depending on your settings. Continue reading “What does my Facebook profile look like to other people?”
Kim Kardashian‘s latest mission to gain some media attention was a ‘naked selfie’ posted on Instagram on 7 March and within a day it had over 1 million likes. One hell of a powerful (and nothing left to the imagination) selfie.
Sorry to further the Kardashian noise even more, but if you did manage to miss it or couldn’t be bothered to seek it out, it’s below.
Kim Kardashian has built a career out of vanity public relations. She has no traditional tangible skill, talent or trade, she is literally promoting interest in her. Her life, her looks, her family and her loves.
I wrote in a previous blog ‘People taking selfies can become powerful stakeholders if they gain adequate enough attention.’ However, I’d like to add to this theory and say that to sustain power, the person must continue to draw attention to themselves to keep themselves in the public eye or find other mechanisms to support attention being put in their direction.
Kim Kardashian has done exactly that, her fame now sustains itself through several other mediums, her social media accounts, broadcast, print and her family to name but a few.
She brought herself in to the public eye so much that she landed herself a reality TV show, she married one of world’s most famous rappers and perpetuates herself further with vanity PR, such as the naked selfie above. As Kim shows on a daily basis the humble selfie can be a very powerful tool in PR!
So this made me decide to re-post my blog about the selfie revolution and vanity public relations called ‘But first, let me take a selfie’ featured below.
Love them or hate them, you have to question what kind of culture they are fostering online? And is it restricted to gender? Tragically a man recently became a selfie recluse and tried to kill himself when he couldn’t obtain what he deemed to be the perfect picture. It’s an extreme example, but an example none the less. This sounds like it has taken the form of addiction but in the case of Eat Pray Love star, James Franco, he know’s exactly what he’s doing. An article in Marie Claire has researched that he is full aware that in the age of hyper-connectivity and online noise, attention is power. Cornelissen, author of Corporate Communciations: a guide to theory and practice, identifies a power, urgency and legitimacy model when it comes to stakeholder salience. People taking selfies can become powerful stakeholders if they gain adequate enough attention. Last night James Franco posted an almost nude and very odd selfie and removed it an hour later (Marie Claire have captured it though, take a look). What did it create? Attention, everyone’s currently talking about…James Franco. Everyone will be paying attention to his twitter account for a little while, so whatever he says is going to have an enhanced focus and a larger reach and therefore when you are trying to be heard amongst the crowd this can be a powerful tool. Large companies are starting to recognise that they could potentially be a profitable trend too. Samsung have identified that selfies are powerful and have decided to capitalise upon it releasing a selfie-specific camera. To be fair, the camera is actually very cool, with some super features, but it does lead to asking the question what or where next for the selfie?
There is also the element of people who are fishing for compliments. Cancer Research UK not only identified this trend but also harnessed it as a PR campaign, which ultimately used vanity PR and converted it into direct donations, the charities main aim. It played upon women empowerment, image and personal identity. By women posting not only were they saying they were confident enough to show the world their face make up free, warts and all but they could also align themselves with being a better person, it just screamed ‘Look everyone, not only am I confident, but I’m generous!’ Through the nominations aspect, other women questioned their peers, willing them to participate, but are they really asking ‘Are you a confident and generous person too?’ No one wants to be seen as insecure or a scrooge! Ultimately it generated a lot of money for charity, which can only be a good thing, I’m just not sure I fully agree with the method, but no one can deny it was a clever PR campaign.
Having not grown up in the age of the selfie I can’t help but think of the impression it may have had on me. Teen Vogue take a psychological stance and address the issue of low self esteem recommending a shift in perspective if all you are looking for are comments. The advice they give is healthy, they don’t say selfies are bad but to make sure they are fun and avoid excessive use. I think it’s important that influencers like Teen Vogue do put out positive messages like this so there is some guidance for people growing up in an ever-image obsessed world. The ‘What I see’ project discusses both sides of the selfie but within a feminist context with a dose of philosophical musings and makes for a very interesting contribution to the debate.
Grace Dent who writes for The Independent also makes the argument that selfies are about self-branding, celebrity-alignment, social climbing and proof of happiness. The more I read the more negative it gets. Are there positive aspects to the selfie? Perhaps I don’t understand the selfie. Do we need to prove to other people that we are happy? What constitutes happiness? Do people want to see others pouting in front of the camera?
What do you think?
Share your comments below, or if you find any good articles or points of view please post them too!
Rugby’s recent hot topic was how George North’s concussion was dealt with, which resulted in concerns being raised about whether appropriate action was taken and its impact on Rugby Union’s reputation.
Paul Rees wrote an excellent article for the Guardian (12 February) that sums this up perfectly. He states that the future of the players and sport depends on action being taken to treat concussion with the importance it deserves.
You can Paul’s article here: ‘George North’s concussion damaged him and the image of rugby union’.
Image and reputation is inextricably linked with stakeholders, and therefore a damaged reputation can have seriously harmful repercussions.
If the Rugby Union is not properly looking after it’s key stakeholders, the players, by risking their health then it calls into question rugby’s credibility. Rugby’s image and reputation becomes damaged and this then loses other essential stakeholders – the fans and the funding.
When things go wrong mitigation is key and rugby’s swift action on concussion has limited the damage to the Union’s image and to the players.
George North’s case emphasised Rugby Union’s concussion protocol and it’s importance. But, there was considerable outrage with how it was dealt with and his welfare.
After George North’s concussion debacle it was rumoured that players often pushed themselves back to playing before they were ready, in fear of losing their place on the team. Other comments circulated that coaches were the culprits making players return. The comments didn’t go away.
Given the nature of rugby, it wasn’t long until another high-profile case presented itself and after Mike Brown went out cold during the Valentines Day match against Italy, PR went in to overdrive from the England camp. It was the perfect opportunity to rescue rugby’s reputation from what happened mere weeks earlier with George North. It was time for communication.
Multiple news stories and updates were issued stipulating that Mike Brown is being protected by existing protocol and that he will not be returning until all symptoms are gone. Mitigation, through strategic PR communication, did its job and the concussion protocol fever has been sated for now. Here are some of the quotes that were released from the England camp…
“This morning Mike woke up not feeling 100%. The right and proper thing to do was to make the call. His health is the main priority here and we need to get him right for the next game. The symptoms aren’t too severe whatsoever, just a little headache. He’s fine in himself and is chirpy enough, but it just isn’t worth the risk because his health comes first.” assistant coach Andy Farrell said.
England head coach Stuart Lancaster said the squad’s medical staff would continue to work with Brown to “get him back to full health”.
Although this is great news for Mike Brown’s welfare, this does mean that he will miss today’s Six Nation Ireland v England match, much to the disappointment of England rugby fans, Stuart Lancaster and the rest of the coaching team. But, in this instance, the risk is too big to chance. Everyone involved knows this and the right decision has been made. Well done Stuart. England 1 – 0 Wales.
Taking risks for reputation enhancement is not a new topic in PR and it is something I have written about before. Recently, the article I posted about Madonna at the 2015 Brit awards, talked about how far is too far in PR, using the example of Red Bull who risked a life for PR purposes. Like I said before, if the live jump from space had gone wrong then the damage to the brand would have been unprecedented. Instead it’s secured their place in the top brands of the world. Risk can equal big rewards.
However, rugby isn’t just a brand or a product, it’s bigger than that, it’s a part of our society. It’s children developing important skills, the Sunday run about with the lads, it’s the first trip to a major stadium, it’s the highs and lows of following your team. Big risk here won’t work.
It seems rugby is aware of its position, the risk and the potential damage, even if the George North situation was a reminder of why the rules and protocol are there. In this instance, strategic PR was used to manage the expectations of its stakeholders. It facilitated communication with its stakeholders by saying ‘how we dealt with that was wrong, but look, we’ve learnt from our mistake’. Crisis averted.