Looking for campaign inspiration? Well I’m back with a creative campaign that will get you thinking!
Recently in Berlin Ogilvy & Mather found a way to directly link their product to its intended purpose through advertising that actively created brand engagement.
Most companies with a service or product are looking to create active links between their brand and its purpose. By finding a link to join the two directly with its stakeholders, or customers in this case, is a fun way of actively bringing it to their attention with a reward of the product itself at the end. Everyone loves a freebie!
Holy Smokes! #ebookinaday is here, completed and ready to rock your socks off!
I still can’t believe that all the content was created by Southampton Solent University Public Relations Students in ONE manic, epic day.
To download your copy for free…oh yes, FREE, your pennies are not welcome here, head to…
The book covers the cutting edge tools for communication in the peer to peer PR world, perfect for practitioners, academics, marketers, business owners or those of you just wanting to find out how to be a better communicator.
It has 9 chapters for you to dive into and explore, and what’s great about it is that it’s still growing and evolving. Whether it is taking a selfie to post, leaving a comment or offering your expertise there is still a chance to be involved. Want to know how? Well then take a peek at the #ebookinaday project blog post and click on one of the chapters to find out more.
- All my wonderful peers who gave a lot of blood, sweat, tears and ideas
- Tom Fowler, the Solent Creative developer and technical genius
- Stephen Waddington for giving us valuable advice and well-timed pep talks
- But the ultimate, golden high-five, goes to Catherine Sweet for accepting Stephen Waddington’s challenge, all her hard work and for getting me involved in such an awesome project! Who else can say they are an author when they haven’t even finished their Masters yet? Not many!