It’s not every day that you stumble across a medieval festival…
If you’re starting out in public relations then you might want to check out my new blog feature, The #StartingOut Series.
It’s going to be interviews with top industry practitioners and helpful tips, tricks and advice to help you get your PR career going or develop it further. Continue reading “The #StartingOut Series”
@PRBloggers is a new Twitter account created for people in the public relations industry to share and discover PR blog posts, news and events. Continue reading “@PRBloggers – a new Twitter account for people who blog about public relations”
The Retail Solent Initiative, RE:SO, hosted a special blogger preview event for the launch of the new SHED vintage clothing in Southampton.
If you’re looking for an event with a spark in Southampton then look no further.
This week I had the amazing opportunity to go back to Southampton Solent University to lecture about what PR students should expect on their placements and how they can maximise the opportunity while they are there. I wrote about the lecture on behalf of Lee Peck Media:
Placements, internships and work experience are all part and parcel when it comes to getting onto the PR career ladder. Having experience continues to be an important pre-requisite to entering the PR industry. It’s the chance to impress, network and find out what the industry is actually like at the same time as adding vital skills to a CV.
In 2015 alone the amount of placements rose by 10.2 per cent, according to a survey of leading employers by High Fliers Research. Although employers are offering more opportunities the number of applicants has also increased with some roles attracting thousands of candidates. In a competitive job environment experience can provide the edge required to beat off those other candidates for that sought-after first job.
This week Lee Peck Media’s Rebecca Henderson was invited by Southampton Solent University to give a talk to second year PR students about being a PR account executive and what to expect when on a placement.
“Embarking on a work placement or PR role for the first time can be a pretty daunting prospect whether you are fresh from graduating or not. Having some relevant tools and advice before starting will help you stand out from the crowd and impress your potential future employers, which could help you land your first proper PR job,” said Rebecca.
Rebecca undertook placements at a number of different companies at the start of her career, including time at the Clinique press office and the communications team at Hampshire Fire and Rescue. Here she shares her top five things to expect on placement:
- Admin – This may not sound like an integral part but this is the bread and butter of PR and what justifies our work. Media cuttings, reports and keeping plans up to date are an important everyday essential that, if not done properly, will catch you out later down the line!
- Press releases – Practice, practice, practice! Don’t feel down if you get critiqued; use it as a valuable learning experience to improve. Remember your managers will have been writing for years, so don’t be disheartened.
- Events – Be prepared. Carrying around essential tools, i.e. stationary, spare press releases and contact details, could avert disaster and prevent you from missing that important PR opportunity.
- Selling in to journalists – Get that telephone manner down! Use your charm, wit and guile to hook a journalist on to your story.
- Be ready to learn – Ask questions and get involved. There are some topics like budgets and crisis management where the best form of learning is from others on the job. Don’t be afraid to ask questions so you can learn why that’s the approach to take in that instance.
Rebecca added: “All these tips will help but your attitude matters. It may sound obvious but be proactive and enthusiastic. You’d be surprised by the amount of people who don’t and how much it matters!”
Laura Bradley, the new PR_SSU Blog Editor and second year Public Relations & Communication student has also written about the lecture for the Official Southampton Solent Univeristy blog, click here to read it!
Wheels on fire, rolling down the road!
Absolutely Fabulous is back and bigger than ever as it hits a cinema near you this summer.
The reason I’m posting about Ab Fab is that I guess it was my first introduction to the concept of public relations. They were a completely over the top, champagne swilling, extravagant, ridiculous, faux drug-fuelled duo producing comedy gold. The Jennifer Saunders and Joanna Lumley double act made me laugh until my sides were sore and I was always doing comedy sketches with my friends trying to impersonate them both. I’m not sure my first impression of PR was very good at all in fact, oh how the tide has turned!
This program certainly wasn’t my inspiration behind going in to PR, that came much later, but it was an early introduction of some sorts. It made me wonder how other people discovered PR, what their first views of it were and what inspired them to then go in to PR. If you feel like sharing (because sharing is caring!) pop me a comment about your very first introduction to public relations.
I set out to write a piece on the Rugby World Cup 2015 ticketing but actually discovered the positive PR that is channelled through rugby and the close stakeholder relationships within it. When I wrote my PR Masters Dissertation this year I focused on ‘Global Sporting Events: Managing PR strategies in complex stakeholder environments’. I examined the top global sporting events in 2014 – the Tour De France, the FIFA World Cup and the Commonwealth Games. From this I concluded that a positive reputation hinged on good compatible working relationships between the main stakeholders before, during and after the event. Without it the brand, event and nation suffered in many different ways – audiences are perceptive, dynamic and savvy. If you compare the English and French ‘bro-mance’ that was the Yorkshire Tour De France to the boycott and corruption of FIFA, the perception of each was radically different, they were viewed differently by other stakeholders and this impacted their overall effectiveness. The power of stakeholders is phenomenal, so managing the PR strategies and relationships is fundamental to the overall success of the event.
We are gearing up for another global event in the UK. The worlds finest rugby players will be going head to head on home turf. Of course I want tickets, it’s the Rugby World Cup in the UK, practically on my door step! It’s a no brainer.
However, like many, I didn’t get tickets in the ballot. It seems to be all or nothing. But, I wanted to see what else was out there about other people’s experience and the effect it has had on audience stakeholders. Did it receive good PR? Bad PR? Or did it depend on whether you got tickets or not?
I still don’t know that yet. I got distracted. Blame YouTube. Instead I learnt that rugby as a sport has a ‘good will’ unlike any other I’ve experienced (I’m an ex-amateur rower and sports aficionado!). It is rare you hear of any hooliganism (sorry football fans!) and it has been used as a positive force to engage historical change within nations (Yes, I’m talking about Mandela, apartheid and THAT 1995 Rugby Match).
Even the Royals are on board, driving promotion of the 2015 World Cup, but also defining the town of Rugby as the ‘Proud Home of the Game’. Similar to the big three sporting events of 2014 I mentioned earlier, this event also influences the PR of nations, cities and the towns in which they take place. The positive partnerships and sponsorship contracts between stakeholders are already radiating from the snippets of advertising and PR being released. It pre-sets a tone for the event within the media and gives us a hint that this is going to be bigger and better than the ones before it. After the success of the 2012 Olympics, the 2014 Yorkshire Grand Depart and the 2014 Commonwealth Games, we as a nation have a rather high standard and legacy of sporting and event success to maintain and develop.
Communications between stakeholders hosting the event and their prospective audience are one of the most important to nurture and this has already started…
What happens when you take a rugby legend and the Captain of the England rubgy team? Priceless Surprises. MasterCard have got it right, they are building on the concept of national sporting pride and focusing on the sporting stars of tomorrow, youth teams. There is a bit of branding here and there, but the focus is on the relationships, using sport to influence and drive positive change. Ok, it’s a little cheesy, but it has the feel good factor and shows a great relationship between the event, the nation and the key stakeholders…
Whilst researching, I also found a partnership between the City of London Police and the 2015 Rugby World Cup, which is humorous in getting it’s point across playing on the infamous, characteristic kicking technique of Jonny Wilkinson. It warns ticket buyers to ensure they are buying from official ticket sources, which shows a clear aim to crack down on the crime but also a caring element for fans not often seen in other global sporting events (certainly not the three I looked at in 2014 anyway!). Have a look here…
This early PR strategy of collaboration is already creating an environment where positive PR is generated about the event, the nation and the stakeholders. This preparation is laying a positive foundation for the build up to the event. I can’t wait to see how PR and communications unfold in the run up to the 2015 Rugby World Cup event, it’s already an exciting start!
Found this picture of my time working at MAC cosmetics, part of Estee Lauder Companies. IMATS is one of the biggest UK make up events and it was a privilege to represent the PR team and MAC PRO professional make up artist scheme at the event in 2011.