PR Buzz Word #4: It’s

PR Buzz Word #4: It’s

This is actually and more accurately the word that is being left out of sentences around the world. Messages have done away with ‘it’s’. Previously word dropping trends have been popular in northern England conversations and certain circles in London. It usually contains itself to a form of common vernacular. But, it seems the art of dropping out a key word has spread nationally through millennials and generation Z.

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