Creative Campaigns #2: Air New Zealand’s Hobbit Safety Video

Well I certainly didn’t think my next post for creative PR campaigns would be today! However, Air New Zealand has come up with a genius collaboration with Peter Jackson and the Hobbit film franchise in order to promote the film, air safety and inadvertently New Zealand as a nation. An original and entertaining concept that is clearly going to generate a lot of publicity for the three parties (the nation, the airline brand and the film) as it spreads like wildfire through social media. It’s self-entitled ‘the most epic safety video ever made’ with appropriate hash-tags to boot – #airnzhobbit. What a way to engage your stakeholders!

If you haven’t seen it yet you can do so here:

I’m off to New Zealand, who’s with me?!

Creative Campaigns #1: The Fun Theory

Creative Campaigns #1: The Fun Theory

One of my favourite aspects of PR is branding and campaigns. Sometimes companies just get branding right. They nail it. If the term ‘x-factor’ wasn’t now mainly associated with a TV talent show, this is exactly where you’d use it. It’s a mixture of innovation, creativity and genius.

I’ve decided that I’ll feature my favourites in this blog, some you’ll know, others you won’t, some will be old and some may be new, but whatever they do I hope they bring a smile to your face and inspire you in your own PR creations.

Have a look and watch the videos at…

www.thefuntheory.com

The fun theory doesn’t focus on the VW brand. It’s focus is on entertainment, engagement and behaviour change and that’s where it wins big time. I remember when this first came out in 2009, it was one of the first brands to adopt this concept that didn’t totally focus on shoving the brand in your face. It’s still used as an innovative example to this very day, as I was recently shown it in one of my PR lectures. Enjoy!