Grammar is important. But, you already know this. You already know that a grammar mistake can damage a reputation, a book, an advert, a press release and misconstrue meaning and cause all-round mischief if you get it wrong.
The problem is that it is too easy to do especially if you have a long day at work, a deadline or an incomplete knowledge of the rules. I’ve been caught out by every single one of these!
The best piece of advice I could give would be to get a couple of books (for those times the internet fails you!) and take them to wherever your office may be. Google your grammar query but also make sure to double check it with relevant literature to avoid American based spelling and grammar mistakes (Yes, ‘to Google’ is a verb now!).
If you’ve done all of that you could always ask someone to proof read it, preferably someone with excellent grammar. Then there are the times when you just need to put space between you and what you have written. If you have the time, put what you have written away and come back either a few hours or a full day later. It’s funny how giving yourself a bit of space away can allow you to look at something with fresh eyes again.
For those of you writing in a PR agency, somewhere with multiple clients or an organisation, make sure you look at the client’s own particular style or house style.
Communication is dependent on delivery. Grammar and language are entwined. Grammar is essential to convey your message in the way you intend it to prevent it from being misinterpreted at the other end. It doesn’t matter what industry you are in, grammar is important in every role you take.
(P.S. I may have got some grammar incorrect in this, no one is perfect! We can only try our best. If you do get grammar wrong, try not to beat yourself up, learn from it and move on.)