Creative Campaigns #23 – Amazon’s Alexa loses her voice

It’s Super Bowl time and we’ve seen the first advert from the pack released by Lucky Generals. It’s for Amazon’s Alexa and it’s got a Hollywood cast that most films would be jealous of!

You can watch the advert here:

Gordon Ramsay, Rebel Wilson and Anthony Hopkins are just a few of the celebrities lending their voices to Alexa, the cloud based online voice service, in Amazon’s latest advert.

In the advert Alexa loses her voice and the celebrities step in to help Amazon out.

I love this time of year as you now get so many brands releasing great adverts in time of the Super Bowl. It always provides plenty of inspiration for This one’s really fun and is a light hearted way of generating awareness for the brand.

I can’t wait to see what else will get released for the Super Bowl this year.

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